Design thinking differs from regular thinking in the sense that humans are always at the center. In this sense, design thinking is synonymous with a human-centered approach.

To use design thinking, start by building prototypes of your product, and then seek advice from your target market. This testing part of the innovative process is the most important. Without knowing if your target customer will enjoy or use the product, you don’t have a compelling one. 

Outside-the-box innovation may seem impossible to nail down at times, but applying curiosity, expanding beyond the safety zone of the competition, and engaging design thinking are the best steps for starting your discovery process. A truly innovative product idea awaits.